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ChineseSINOTRUK EXPORT ASPECT
Time：2015-11-23 17:03:43
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SINOTRUK EXPORT ASPECT
The company currently exports vehicles to 96 countries and regions and has six overseas branches in Southeast Asia, the Middle East, South America, Russia and Africa. "Generally we first enter the less developed overseas markets because people there are not focused on well-known Western brands and are attracted to products with comparatively low prices," Cai said.
He noted that the company secured sound market shares in almost all developing countries and more than 30 of its 96 export markets are in Africa, where about 15,000 vehicles are sold every year.
"After gaining brand recognition in these areas, we are now prepared to penetrate into developed markets such as the United States and the European Union, using our high-end products," Cai said. "It is a significant step for sustainable growth in the long run." To achieve this aim, the company has built technical partnerships with top international brands including Steyr in Austria and Mann in Germany.
In 2009, Europe's leading heavy commercial vehicle maker MAN SE, owner of the Mann brand, bought a 25 percent share and one stock share in Sinotruk Hong Kong and signed an agreement to transfer some advanced technologies to the Chinese truck maker.
"Teaming up with global heavyweights enables us to not only introduce advanced technologies and management experience, but also greatly improve our own R&D capability," said Yu Tianming, director of Sinotruk's State-level technology research center, the only one of its kind in China.
The company now holds the largest number of patents among Chinese vehicle makers, with 2,980 patents licensed in total. Its product lineup for heavy trucks alone grew from one series and 78 variants in 2001 to nine series and more than 3,000 variants today.
Yu said the SINOTRUK company has developed world-renowned brands like Sitrak, Howo, Steyr and Hohan, which are respectively designed for high-end, medium-tier and price-sensitive consumers.
The company currently exports vehicles to 96 countries and regions and has six overseas branches in Southeast Asia, the Middle East, South America, Russia and Africa. "Generally we first enter the less developed overseas markets because people there are not focused on well-known Western brands and are attracted to products with comparatively low prices," Cai said.
He noted that the company secured sound market shares in almost all developing countries and more than 30 of its 96 export markets are in Africa, where about 15,000 vehicles are sold every year.
"After gaining brand recognition in these areas, we are now prepared to penetrate into developed markets such as the United States and the European Union, using our high-end products," Cai said. "It is a significant step for sustainable growth in the long run." To achieve this aim, the company has built technical partnerships with top international brands including Steyr in Austria and Mann in Germany.
In 2009, Europe's leading heavy commercial vehicle maker MAN SE, owner of the Mann brand, bought a 25 percent share and one stock share in Sinotruk Hong Kong and signed an agreement to transfer some advanced technologies to the Chinese truck maker.
"Teaming up with global heavyweights enables us to not only introduce advanced technologies and management experience, but also greatly improve our own R&D capability," said Yu Tianming, director of Sinotruk's State-level technology research center, the only one of its kind in China.
The company now holds the largest number of patents among Chinese vehicle makers, with 2,980 patents licensed in total. Its product lineup for heavy trucks alone grew from one series and 78 variants in 2001 to nine series and more than 3,000 variants today.
Yu said the SINOTRUK company has developed world-renowned brands like Sitrak, Howo, Steyr and Hohan, which are respectively designed for high-end, medium-tier and price-sensitive consumers.